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Posts Tagged ‘Unique Value’

Acorns for Sale – for a Penny!

Thursday, August 19th, 2010

When I think about how easy it is to market my business and speak about what I do, I remember the story of selling acorns for a penny. Back when I was around seven years old my sister, Dawn, and I filled an old blue baby carriage with acorns from our street. We went door to door and asked people if they wanted to buy an acorn for a penny. I have a vivid memory of seeing the smiles on the adults’ faces when they looked at the two of us selling acorns. No one turned us away. They all bought acorns from us – many even bought five or ten acorns.

I don’t imagine anyone needed acorns in their homes. They bought them because they knew the Flanagan girls, because it was a unique idea, and because it was a reasonable price. Years later, when I think about my coaching and healing business, I think of selling acorns for a penny. My business is based on building relationships, sharing unique ideas, and pricing my courses/sessions that allow for accessibility.

When people feel good about paying for something and want more, then you’ve done something far better than selling – you’ve made an impact, created a change, and built sustaining relationships.

I have more acorns for a penny if you want some.
Mary Anne

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